use proper project name

added support for custom services.d

custom services are now copied into easily identifiable directory so we can remove and 'start fresh' every container run. This allows users to remove services and the changes to take effect on a restart rather than having to rebuild the container

adding pre-init modification logic

removing ability to build base images on x86 and ripping out single qemu layer

adding pre-init modification logic to pull a tarball of files from dockerhub and apply it to the image if the user passes DOCKER_MODS env variable

Xenial pipeline

bump overlay to v1.21.2.2